<aside> 💡 Smallcase is an Indian fintech company that provides a platform for investors to create and invest in thematic baskets of stocks called "Smallcases". Smallcases are curated by investment professionals and are designed to help investors achieve their financial goals.

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👀 The Product Pitch

The whole idea of investing in stocks and mutual funds would seem overwhelming to the average Indian. There will always be that one uncle who will tell you how they lost money by investing in shares and mutual funds and would just advise you to put your money in FD since the stock market is uncertain.

Now while that uncle may not be wrong completely, in today’s day age people have to come to be aware of the fact that investment is your goal for financial freedom. Let me give you a simple situation that highlights the power of compounding - Imagine you start investing at the age of 25. Now If you were to invest just 20,000 rupees every month for the next 20 years. Considering an annual rate of interest of 10% consistently, that would amount to over 1.5 crores which is basically your retirement fund.

Problem: Investing in the stock market can be daunting for many people. It requires a lot of research and knowledge to choose the right stocks and build a diversified portfolio. This can be especially daunting for new investors or those who don't have a lot of time to invest in research.

Solution: Smallcase is a low-cost, diversified, and liquid investment platform that makes it easy for anyone to invest in thematic stocks. Smallcases are curated by investment professionals and are designed to help investors achieve their financial goals. This makes it easy for investors to find Smallcases that align with their interests and investment goals.

With Smallcase, you can invest in thematic baskets of stocks with just a few clicks. You don't need to be a financial expert to get started. And because Smallcases are passively managed, you can be confident that your investments are being managed in a responsible and efficient manner.

In today's study, I will be focusing on the B2C section of Smallcase and its features, as Smallcase also offers a B2B feature through its Smallcase Publisher.

Smallcase's mission is to make investing simple and accessible to everyone. Their vision is to be the leading investment platform in India.

🛫 Value Proposition offered by Smallcase

• Low cost: Smallcases have low fees, which helps to keep costs down for investors.
• Diversification: Smallcases are diversified across multiple stocks, which helps to reduce risk.
• Liquidity: Smallcases can be bought and sold on the Smallcase platform at any time. This makes it easy for investors to get their money in and out of the market.
• Ease of use: Smallcase is easy to use, even for new investors. You can start investing in Smallcases with just a few clicks.
• Thematic stocks: Smallcase is a great option for investors who are looking to invest in thematic stocks, such as "Technology", "Healthcare", and "Consumer Discretionary".